"Building a brand is a climb up a mountain, and you don’t know when the peak is going to be reached."
- Reid Overcash

media

Move over, Hungry Man. The “iPod Dinner” is nipping at your heels.  

Sorting through the current maze of media choices to reach your target audience can be daunting and at times, downright confusing. Today’s media environment is more like a potent cocktail of steroids and caffeine, mixed in with a dose of attention deficit disorder.  What is the best, most effective and efficient way to reach your audience?  So-called “traditional media,” like a TV spot? Or do you go...(gulp)...non-traditional, like a podcast?

This is where we come in.

While the TV spot is by no means obsolete, it’s facing some pretty stiff competition these days. More than ever, the medium is the message, and we’ve got the resources to match your message with the proper medium.

We have been helping our clients advertise in traditional media for a long time—we’ve even won more than 100 awards doing it. TV, radio, print, outdoor and direct mail.  But new media options are simply too plentiful and powerful to ignore.  Building on our strengths in web site development and email marketing, we can assist our clients in a range of emerging advertising options on the Web, such as:

Sponsored Search

When people are looking, be there. Simple as that. Place your advertising message alongside search engine results. Advertising message and search content seamlessly woven together for Web users.  

Blogs

Did you know that there is a new weblog created every seven seconds? These online journals are becoming increasing popular, particularly with the opinion leader crowd. We can create your own weblog for your site, or place advertising on key blogs to get your message to relevant audiences. We even have our own blog of advertising-related offerings available for perusal here.

Podcasting

It’s not just about iPods and music.  Far from it.  Podcasting is creating audio/visual content and making it available for others to download.  We can help you create your own podcasts, or we can locate popular podcasts in your product/service area for you to sponsor.  View our series of podcasts here.

RSS Feed

A rapidly emerging tool that automatically brings news and other timely Web content right to your computer.  We can create an RSS Feed option for your Web site, allowing your subscribing customers to receive, in real time, news, weather, stock quotes or streaming video of the World Yahtzee-thon.

Internet Advertising

And of course, we can locate appropriate Web sites on which your advertising message should appear.  Pretty basic stuff, but the skill is finding the right sites for your message.      

Bottom line we don’t play favorites and we’re well-versed in it all. Whether the medium is traditional or non-traditional, if it’s right for your brand and message, we’ll use it.