"Building a brand is a climb up a mountain, and you don’t know when the peak is going to be reached."
- Reid Overcash

new
media

If the Hulk advertised on a web site, would you call it a David Banner ad? Banner ads aren’t so new, and now their offspring, like blog ads, sponsored searches, podcasts, blogs and blog ads are all competing for the same two eyeballs.

Bright Ideas Episode 1

This is the first in a series of our own podcasts on the subject of New Media. Join our own Dr. Dan Haygood as he introduces the series. In order to be universally viewable to the largest audience, we have not used a standard podcast file format, but instead enoded the file as flash video - which is available to 98% of web viewers without having to download and install media plug-ins.