"In an argument about marketing or advertising, the person who understands the consumer best usually wins the day." - Dan Haygood
If the Hulk advertised on a web site, would you call it a David Banner
ad? Banner ads aren’t so new, and now their offspring, like blog
ads, sponsored searches, podcasts, blogs and blog ads are all competing
for the same two eyeballs.
This is the first in a series of our own podcasts on the subject of New Media. Join our own Dr. Dan Haygood as he introduces the series. In order to be universally viewable to the largest audience, we have not used a standard podcast file format, but instead enoded the file as flash video - which is available to 98% of web viewers without having to download and install media plug-ins.