How do you sell one product by using another? When the second product is a great idea. Here are the people responsible for ours.

Bill Cokas

Creative DirectorContact

"You can’t bore someone into buying your product."

b. Washington, D.C. Followed grandma's roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.

Returned to NC to build big brands for small companies--and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow's underpaid ad hopefuls.

Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Cracks up at any Burger "King" commercial.

Since social media has spawned countless self-proclaimed "experts" on every subject under the sun, would like to stake his claim on the following:

Jimmy Buffett (crowned Raleigh's Biggest Parrothead by local paper)
Frank Sinatra (ever since high school, where it did little to build his popularity)
Vintage Popeye cartoons (mmm...black and white, pre-War...nothing funnier)
Microbrews & Homebrewing (has actual samples in office, of indeterminate age)
Newspaper comics in general (Peanuts in particular)

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