"Consumer research is valuable but can be overestimated. It can sometimes be like an Elvis imitator – pretty good but not the real thing." - Dan Haygood
This section will change as frequently as we can find time for it. The
problem is not that there’s no recent work to show. It’s because
we’re producing so much of it, there’s no time to update this
section. Shoemaker’s kids and all...
Builders Mutual Service Campaign: The Secret to Your Success
Builders Mutual has been making great strides providing "Service Outside the Box" to its policyholders (builders) and insurance agents. But part of providing it is to let their customers know it's available and what to expect. This campaign, featuring direct mail, print and online executions, uses actual builders and agents talking about how working with Builders Mutual has "paid off" for them.