Strategic Insights has just launched a new website for spinal surgeon Dr. Sameer Mathur, with Cary Orthopaedics in Cary, NC.

While Dr. Mathur is represented on the main Cary Orthopaedics website, he was looking to bring some more visibility to his own specialties and attract more patients directly, independent of that site. Strategic Insights agreed more exposure is never a bad thing, and sat down with Dr. Mathur and his assistant Pat Mills and devised a comprehensive sitemap that would showcase his unique talents and the results he’s produced for patients.

Having recently designed and built the website for a related practice, Carolina Back Institute, the agency got “back” into that mindset and devised a soothing palette that also suited the medical nature of the business, creating an overall welcoming impression. The Strategic Insights team consisted of Chris Griffin, associate creative director and web developer, and Bill Cokas, creative director and copywriter. Both worked closely with Dr. Mathur and Pat throughout the process.

The new website makes aims to make the process of seeking back pain relief easier and less intimidating by incorporating pictures of Dr. Mathur, lifestyle images to depict one’s life after surgery and multiple resources that either answer questions or provide the ability to ask them. Under “educational info,” for example, prospective patients can watch a series of instructional animations that walk them through a particular medical procedure offered by Dr. Mathur.

Of the experience, Pat Mills had this to say: “We found Strategic Insights great to work with. They were patient, helpful, creative and quick to get back with us when we had lots of questions. We were looking for a fresh, user-friendly, informative site, and they helped us to achieve that goal. I feel like it takes Dr. Mathur to a new level of professionalism with our marketing.”