New logo/identity for Complete Pet Care Animal Hospital

In summary Long-term veterinary client returns to Strategic Insights for help establishing new, independent brand.

Complete Pet Care veterinarian logo? You can already see our tails wagging. After providing research, marketing, advertising and branding services for Raleigh-based CareFirst Animal Hospitals, Strategic Insights continues to serve the same role for the newly established Complete Pet Care Animal Hospital. With locations in Wake Forest and North Raleigh, Complete Pet Care was founded by Jared Conley, a longtime CareFirst veterinarian, after leaving that company.

For “political” reasons, logos for animal hospitals typically represent at least a cat and a dog, if not other pets. The Complete Pet Care entry is no exception. Exhibiting inspiration Strategic Insights has become accustomed to, designer Jenn Soloway arrived at an innovative way to depict a dog, a cat and “care” all in one self-contained graphic–a “complete” solution.