Generous jugs and 42 taps: that’s Growler Grlz

In summary Durham-based Growler Grlz Growler Filling Station taps breweries from across North Carolina.

North Carolina breweries have an enthusiastic champion in Karen Poulsen. After a successful career in the tech and fashion industries, Karen was inspired to bring the thriving growler culture of the Pacific Northwest to central North Carolina. With a partner, she opened the first Growler Grlz location on Hope Valley Road in Durham, offering 42 rotating taps of craft beer as well as regular events such as tastings, brewery visits and live music. Through a partnership with neighboring restaurant, Growler Grlz has developed a robust outdoor seating business, where guests can enjoy a meal with their chosen beers. Despite the name, the draft beers at Growler Grlz are also available by the pint or in flights for sampling. The taps are changed out regularly and showcase a wide variety of North Carolina beers in addition to others from around the country and the world. Not to discourage you hopping in the car and visiting other breweries, but Growler Grlz has done the hard work in advance and brought the beer right to you. Strategic Insights worked with Karen to develop the website, interior merchandising and signage.