Strategic Insights created a startup identity package, including a website for HangTime Fit n’ Fun Zone, a kid-friendly business in Wallace, NC providing camps, parties, open play sessions and a wide range of fitness-oriented activities. After developing a positioning, then a name and logo for the business, Strategic Insights designed and built a website to serve as an informational online brochure. HangTime is scheduled to open in late 2011.

“It has been a pleasure working with the Strategic Insights team,” said HangTime owner Talitha Batts, who selected the agency. “The level of skill, expertise and incredible patience of every staff member is impeccable. I look forward to working with the team on several of my upcoming projects.”

With its original location in Wallace, HangTime aims to attract kids and parents who are looking for recreational options other than passive video games or hanging out at the mall. Talitha stresses that fitness is a big part of HangTime’s mission—thus the name “Fit n’ Fun Zone.” In addition to inflatables and fitness-based video games, HangTime will feature batting cages and a rock-climbing wall. The location—which Talitha hopes to franchise—will be open for scheduled parties and camps, plus open play sessions where kids are free to simply “drop in.”

“Our assignments don’t get much more enjoyable than creating a name, logo and website for a business built around having fun,” said Bill Cokas, creative director for Strategic Insights. “Talitha has been delightful to work with—her enthusiasm is contagious and her dedication to HangTime’s mission has inspired us to ‘think younger’ and create a vibrant, colorful brand for HangTime that will draw in kids like a magnet.”