Strategic Insights just launched a new website and created a commercial real estate logo for Phoenix Commercial Properties, a firm founded in 2011 by established Raleigh realtor John La Rocca. Phoenix Commercial Properties is a third-party commercial brokerage firm specializing in office, industrial, land and investment properties.

The new website makes ample use of the new Phoenix Commercial Properties logo, which features a regal reverse silhouette of the mythical bird, enclosed in tri-colored hexagon (red, black and gray). La Rocca chose the name Phoenix for both its strength and allusion to rebirth, renewal and new life. “I feel it has a double meaning, as it applies both to my own business and the businesses we assist in achieving their short and long term commercial real estate objectives,” he commented. La Rocca had worked for Grubb & Ellis|Thomas Linderman Graham before leaving in 2011 to establish Phoenix Commercial Properties, Inc. The Strategic Insights team consisted of Bill Cokas, creative director, and Jenn Soloway, art director and web developer. The selected logo was designed by Melissa Lyon, art director, following an agency-wide exploration.

“The website features a strong, bold look, reminiscent of the logo, with large swaths of red, black and white,” remarked Cokas. “It was designed to be inviting, easy to navigate, search-engine-friendly, and—importantly for our client—easy to update. The site is built on a full content management platform that allows authorized administrators to change pictures, text, add pages and update featured listings. We provided Phoenix with a full style guide and best practices handbook to help make the maintenance process easier.”

John La Rocca concluded by saying, “Strategic Insights took the time to understand my long term objectives, the company symbolism I wanted to portray and most importantly; identifying the key components of my business model and bridging them into a unique package that helped me define my business in a more meaningful way.”