Strategic Insights has just developed a new positioning and launched a new dental practice website for Dr. Vanessa Campbell of Campbell Family Dentistry, a full-service practice located in Holly Springs, NC. Campbell Family Dentistry offers a full range of family dental health services, including pediatric, cosmetic and restorative dentistry. The website can be found at campbellfamilydentistry.com and also hollyspringsdentist.com.
The new website, built around the new positioning of “Compassion, Care and Comfort,” has an improved navigational structure and a clean, welcoming look. Dr. Campbell also requested that the site feature social media prominently on the home page, as Campbell’s Facebook page is quite active, as is Dr. Campbell’s blog. Twitter and YouTube links are present on the page, also. Associate Creative Director Chris Griffin, who designed and developed the site, wanted it to engage visitors with a mix of inviting photography, a soft color palette and a mix of engaging, rotating messages that invite one to click and explore the site further. “We recommended a few different compelling calls to action that tout benefits for each of Dr. Campbell’s audiences: cosmetic/restorative, pediatric and general family,” he stated. “And we were able to use photography that dramatized those benefits, some of which Dr. Campbell supplied herself.”
The site also makes certain processes more convenient for patients and prospective patients; all the necessary forms are available for download from the site, so patients can arrive with them fully completed and cut down on their waiting time.
Dr. Campbell stated, “I’m so pleased with the new website. Strategic insights really streamlined it to make our important information more easily accessible to our patients. Our traffic on the new website is up from last year and people seem to be staying on the site longer. One of our patients mentioned that she really liked how there was a lot of good information about the office and about dental health in general. Strategic Insights have been great to work with. They really seemed to understand my vision for my practice and my brand and helped us bring it to life through our great new website.”