Heavy industry logo design isn’t a term that scares us, because Strategic Insights firmly believes that through carefully considered graphic design, any product, service or process can be branded–and therefore differentiated. Headquartered in Perth, Western Australia, Iluka is an international mineral sands company with 60+ years’ expertise in exploration, development, mining, processing, marketing and rehabilitation. Prior to the launch of its new product Zacura, Iluka consulted with Reid Overcash of ShareDirect and Strategic Insights to develop a logo that would encapsulate the industrial process in an elegant way.

Tailored for specific metal casting applications, Zacura provides significant improvements in casting quality as well as process efficiency and costs. When Strategic Insights presented the inspired logo seen here, evoking precision, metal casting and molten metal in mid-pour, Iluka knew they had a clear winner.