Strategic Insights will be enhancing its nutrition marketing expertise, as the agency has been named AOR for Healthy Diets, Inc. (now known as New Leaf Nutrition Counseling), a therapy practice providing medical nutrition therapy to individuals and corporations. Strategic Insights will provide Healthy Diets with strategic marketing and branding efforts, including a competitive positioning, a new identity package, collateral design and an enhanced online presence.

“We have worked very hard to perfect our services. Strategic Insights has the ability to make our message heard in a clear and concise manner, which will afford us the opportunity to grow and become a competitive resource in our field,” said co-owner Ryan Sobus, who selected the agency. “We are so excited that Strategic Insights will enhance the professional credibility we have strived to establish.”

Based in Raleigh and staffed by registered and licensed dietitians, Healthy Diets aims to inspire and educate individuals who have a medical need or a personal desire to improve their health and well-being. Ryan Sobus believes that everyone deserves to be healthy and has the ability to achieve it, with proper awareness and motivation. Healthy Diets works with individuals and corporations, offering a tailored counseling approach that seeks to change the way people think and relate to the food they eat. Services include metabolic testing, allergy testing, individual and group nutrition counseling, and grocery store tours to encourage healthier shopping habits.

“We’re very excited about being able to work with Healthy Diets at this stage in their growth and help them establish a long-term competitive identity and edge. Fortunately, they excel at what they do and they’re very passionate about it, so 2/3 of the equation is already in place,” said Bill Cokas, creative director for Strategic Insights.