Strategic Insights has been awarded the animal hospital marketing for CareFirst Animal Hospital, a network of veterinary clinics serving the Raleigh and Morrisville areas. In this role, Strategic Insights will provide CareFirst with strategic marketing and branding efforts, including but not limited to, collateral design, advertising and a revamped website.

“Having Strategic Insights in our marketing corner truly helps our practices shine,” said Dr. Jared Conley, who selected the agency. “We are blessed to have found a marketing company that’s so creative and easy to work with.”

With four practices throughout the Triangle, CareFirst Animal Hospital provides patients with full-service veterinary care, including pet medicine, pet emergency care, pet boarding, doggy daycamp, grooming and obedience training. Strategic Insights plans to roll out a new website for the company in Spring 2011, as well as a series of in-store collateral pieces.

“We’re very fortunate to be working with the gold standard of veterinary care in the area,” said Bill Cokas, Creative Director for Strategic Insights. “CareFirst also has a unique advantage of having multiple locations, giving it a built-in edge over the competition. The fact that they appreciate the value of distinctive and consistent marketing makes the relationship very enjoyable.”