Successful advertising mascot Inspector Q dominates the new website Strategic Insights designed and built for RapidXchange, a propane cylinder exchange service based in Clinton, NC. Created by parent company Parker Gas, RapidXchange allows propane users to buy new propane cylinders or “swap” their empty cylinders for full ones at locations such as Ace Hardware and Han-Dee Hugos throughout North Carolina and other neighboring states. RapidXchange Regional Sales Manager Chris Row oversaw the website’s development and approval.
The new site makes ample use of Inspector Q, a spokescharacter Strategic Insights created for RapidXchange several years ago. Inspector Q personifies the unique 12-step safety inspection process that each propane cylinder goes through before it’s returned to the marketplace. After the introduction of Inspector Q on its original website and other marketing materials, RapidXchange saw significant growth. “Inspector Q has really helped set RapidXchange apart. Partly thanks to his memorable presence–and promise of safety and quality–we have been able to greatly expand our territory,” added Daren Parker, owner of both Parker Gas and RapidXchange.