Until recently, marketing a beer made in Wake Forest was impossible, because none existed. White Street Brewing Company changed all that. The town’s first-ever brewery has selected Strategic Insights to assist them with various aspects of their branding and marketing. The agency’s first contribution to the White Street brand was its tagline, currently in use: Big Time Beer. Small Town Soul. Those words capture the essence of the brewery’s mission, which is to produce high quality beers with an old-fashioned work ethic and values.
White Street Brewing Company opened its doors in Fall 2012 and immediately enhanced the local craft beer scene. Founded by Dino and Tina Radosta, the brewery is new territory for both, whose most recent careers were (and still are) in software. But Dino was eager for a new challenge and sensed a void in the Wake Forest community.
“We’re thrilled to be a part of the vibrancy of historic downtown Wake Forest and the recent craft beer renaissance,” he said. “The unique setting of the beer factory combined with the taproom is a first for the area.” White Street beers are served not only in the taproom/brewery on White Street, but in a rapidly growing list of restaurants and bars all over the region.
The Radostas have completely renovated the building, which they now own, that opened in the 1930s as a local Chevrolet showroom. The brewing equipment and other equipment are in full view in the taproom, making daily brewing a spectator event. Head Brewer Chris Bivins recently moved to Wake Forest from Atlanta oversees all beer production. Flagship beers include a Scottish Ale, a traditional IPA, a Black IPA and a Kolsch. Others will be added seasonally, and some will be available in limited quantities and only in the taproom. There are no immediate plans to bottle.
“From our very first meeting, I felt that Strategic Insights really ‘got’ White Street Beer stands for,” said marketing director Tina Radosta. “Their strategy was spot-on, and they managed to bring our brand to life in a memorable and distinctive way that will help us with both short-term sales and long-term market penetration. We’re fortunate to have such passion and creativity right around the corner.”