As a consultant, branding can lift you above the competition or push you deeper into the mob. We’ve long believed in the power of branding, whether it’s for a box of cereal, a break room or a boutique corporate turnaround firm. Speaking of boutique corporate turnaround firms, Strategic Insights has added KH Advisors as a client.

KH Advisors is a corporate consulting firm based outside of Milwaukee, Wisconsin. With its expansion into the North Carolina market, the company was looking for help in establishing a positioning to differentiate its offerings from competing consultants. KH Advisors specializes in companies in need of a turnaround as well as companies looking to maximize their value in anticipation of a sale, employing a “SnapShot Assessment” as a means of recommending further courses of action.

Strategic Insights worked directly with Ken Hammer, a KH Advisors principal, to determine the correct positioning for both the company and the current market conditions. Favoring a results-oriented message, Hammer selected the tagline “Bringing Goals within Reach.” Building further on the positioning, Strategic Insights developed a logo and graphic look for the company’s stationery, business cards and email blasts, and is currently working on collateral material to accompany the recently launched website.

“My audience is made up of bankers, lawyers and business owners–a pretty straight-laced bunch,” said Ken Hammer, “Strategic Insights found a way to reach out to them and package what I do in a compelling and visually engaging way to cement the KH Advisors identity on and offline. I’m very pleased with the results.”