Strategic Insights Brand Marketing recently made a move that would have been unthinkable just a year ago: it joined the Wake Forest Chamber of Commerce. We know it’s easy to get stuck in a rut–but sometimes moving beyond one’s comfort zone can have surprising results.
At this point, we should make it clear that that one year ago, Strategic Insights relocated its headquarters from Raleigh to Wake Forest.
“We’ve attended a few Business After Hours events so far,” said co-owner and creative director Bill Cokas, “and have dutifully exchanged business cards and elevator speeches. It’s led to a couple proposals and at least a half dozen new relationships in the community.”
Co-owner and associate creative director Chris Griffin agreed that the there is evidence the membership is already paying off. “We found an insurance agent for ourselves through the chamber, as well as a PR resource that will enable us to co-pitch pieces of business that are looking for things we don’t handle in-house.”
On May 6, Strategic Insights volunteered at the annual Meet In the Street event on behalf of the Chamber, providing vendor assistance up and down Brooks Street. “It was encouraging to see so much participation, both from an attendee and a vendor standpoint. One of our clients and a major event sponsor, White Street Brewing Company, had a destination presence set up on White Street with its beer garden facing the music stage.”
Strategic Insights looks forward to future events put on or participated in by the chamber, as well as the numerous opportunities for networking, referrals and exposure.