Bill Cokas - Strategic Insights

Phoenix Commercial Properties takes flight with new logo/website

Posted on June 8, 2012 (May 15, 2020)

Strategic Insights just launched a new website and created a commercial real estate logo for Phoenix Commercial Properties, a firm founded in 2011 by established Raleigh realtor John La Rocca. Phoenix Commercial Properties is a third-party commercial brokerage firm specializing in office, industrial, land and investment properties. The new website makes ample use of the new […]

Inspector Q front and center in new website for RapidXchange

Posted on January 24, 2012 (May 8, 2020)

Successful advertising mascot Inspector Q dominates the new website Strategic Insights designed and built for RapidXchange, a propane cylinder exchange service based in Clinton, NC. Created by parent company Parker Gas, RapidXchange allows propane users to buy new propane cylinders or “swap” their empty cylinders for full ones at locations such as Ace Hardware and Han-Dee Hugos […]

Strategic Insights launches identity/website for HangTime Fit n’ Fun Zone

Posted on October 19, 2011 (May 14, 2020)

Strategic Insights created a startup identity package, including a website for HangTime Fit n’ Fun Zone, a kid-friendly business in Wallace, NC providing camps, parties, open play sessions and a wide range of fitness-oriented activities. After developing a positioning, then a name and logo for the business, Strategic Insights designed and built a website to serve […]

Strategic Insights named agency of record for Healthy Diets Medical Nutrition Therapy

Posted on October 4, 2011 (May 14, 2020)

Strategic Insights will be enhancing its nutrition marketing expertise, as the agency has been named AOR for Healthy Diets, Inc. (now known as New Leaf Nutrition Counseling), a therapy practice providing medical nutrition therapy to individuals and corporations. Strategic Insights will provide Healthy Diets with strategic marketing and branding efforts, including a competitive positioning, a new […]

Strategic Insights launches new website for Carolina Back Institute

Posted on July 11, 2011 (April 29, 2020)

Strategic Insights completed an extensive redesign and rebuild of a medical practice website for Carolina Back Institute (now known as Wake Spine & Pain), a longstanding and well-respected back pain facility with locations in the Raleigh area. “We are thrilled with the finished product and foresee it to be a valuable resource for both us […]

Strategic Insights named agency of record for CareFirst Animal Hospital

Posted on March 24, 2011 (May 1, 2020)

Strategic Insights has been awarded the animal hospital marketing for CareFirst Animal Hospital, a network of veterinary clinics serving the Raleigh and Morrisville areas. In this role, Strategic Insights will provide CareFirst with strategic marketing and branding efforts, including but not limited to, collateral design, advertising and a revamped website. “Having Strategic Insights in our […]

Web contest invites Eaton partners to upload tales of efficiency and compete for prize

Posted on June 29, 2010 (May 1, 2020)

Internal marketing boosts brands in a way more expensive outbound marketing cannot. Everyone wants to do more with less, particularly in this economy. One way of achieving that is by being more efficient: cutting out waste, running lean, employing talented, versatile individuals who can self-motivate and multi-task. Strategic Insights has long been familiar with this […]

Common problem, uncommon insight

Posted on June 15, 2010 (May 8, 2020)

Humanizing a problem should be the first step if you hope to appeal to humans with the solution. I do some of my best thinking on the run–literally. I do a few miles most every lunch hour and am consistently amazed at the directions my brain takes. It’s not always quality stuff, mind you, and […]

O…M…J. (Sorry, that should be “G”)

Posted on February 18, 2010 (May 8, 2020)

Accuracy in advertising can be lost in the rush to “push out” content on every viable platform. If you can handle the irony, I’m about to use a blog to vent about social media. Are you LOL? Perhaps ROFL? You would think that with the rise in computer-based communication over the last 10+ years that […]

Upgraded award-winning site attracts clients and new employees

Posted on December 17, 2009 (May 5, 2020)

An award-winning website can usually be attributed to two things: an inspired design/development team and a trusting client. When Precision Machine Fabrication, a Raleigh-based company specializing in close-tolerance metal fabrication, launched its last website, it was met with wide acclaim. Designed and built by Strategic Insights, and featuring a splash page with state-of-the-art flash animation […]

Yellow-Bellied Pages

Posted on November 25, 2009 (May 8, 2020)

To hear the Yellow Pages tell it, they’re every bit as relevant as they were in 1992, and they’ve got the anecdotal evidence to back it up. […]

What do you bring to the table?

Posted on November 5, 2009 (May 5, 2020)

Agencies working together can deliver results that are greater than the sum of their parts. Think of a company’s marketing output as a table set for Thanksgiving dinner. For every Butterball nailing the entree, there’s a Pepperidge Farm acing the side dish. While meeting with a business development resource the other day, we got into […]

Author: Bill Cokas

Posts by Bill Cokas