Fresher cheaper ice is just a short drive away, thanks to NC Icehouse. Did you know that the pre-bagged ice available in grocery and convenience stores may have been there for weeks? Neither did Strategic Insights, but after NC Icehouse shared this cold reality, the agency designed and built a new website as well as […]
An insurance adjuster’s website plays a big part in establishing credibility and trust with its customers. James C. Greene Insurance Adjusters and Strategic Insights have a long relationship, owing to the friendship of James C. Greene, Jr. and Reid Overcash. While Greene is the current president of the James C. Greene Company, it was his […]
“Dog squeeze treats” yields 6 million results in a Google search. However, independent, solopreneur Hedda’s Squeeze Treats is #1, owing to its Strategic Insights-designed website. We often take on clients and projects that begin with these four words: “I need a website.” But when is a website not a website? When it also serves as […]
Read More… from Feeling the squeeze, Strategic Insights delivers
Middle-grade career guidance has comprised much of Diane Lindsey Reeves career. Familiar with Chris Griffin’s formidable design work, Bright Futures Press author and publisher Diane Lindsey Reeves contacted Strategic Insights to help create multiple series of middle grade-oriented books as well as a website where school administrators could order them directly. Bright Futures author and […]
Chihuahua rescue campaign? That was the question posed to Strategic Insights recently. The result, a pro-bono multimedia effort for the Peninsula Humane Society in Birlingame, California, came about through an interesting series of connections, some of which go back decades. Award-winning, San Francisco-based photographer Mark Rogers met with representatives from PHS and they expressed concern […]
Complete Pet Care veterinarian logo? You can already see our tails wagging. After providing research, marketing, advertising and branding services for Raleigh-based CareFirst Animal Hospitals, Strategic Insights continues to serve the same role for the newly established Complete Pet Care Animal Hospital. With locations in Wake Forest and North Raleigh, Complete Pet Care was founded […]
Read More… from New logo/identity for Complete Pet Care Animal Hospital
Heavy industry logo design isn’t a term that scares us, because Strategic Insights firmly believes that through carefully considered graphic design, any product, service or process can be branded–and therefore differentiated. Headquartered in Perth, Western Australia, Iluka is an international mineral sands company with 60+ years’ expertise in exploration, development, mining, processing, marketing and rehabilitation. […]
Agricultural logo design has been lately on our radar. Blake Haley, the eponymous “Blake” in Kittrell, NC-based Blake’s Feed & Hay, set up a meeting with Strategic Insights because he was frustrated working in a commodity-driven industry. To hear Blake tell it, hay is hay (we’ve also heard hay is for horses, but that’s another […]
Read More… from Feed company bails on previous generic identity
MiH Farm is a Middlesex, NC-based hemp farm established in 2018 to create small-batch hemp products that utilize the extract of the entire plant. The farm maintains sanitary, “beyond organic” conditions from seed to shelf. All their products are tested by third-party labs and are free from pesticides, molds and harmful microbes. Working with owners […]
Read More… from Artisanal hemp remedies embodied in new MiH Farm hemp farm logo
Founded in 1990, ARTS Wake Forest has been supporting and enhancing a strong, vibrant community through the development, promotion and coordination of arts and cultural activities in Wake Forest and the surrounding areas. In 2018, the non-profit organization resolved to literally put the “arts” first and changed its name from Wake Forest Arts to ARTS […]
Read More… from ARTS Wake Forest logo reveal follows new name announcement
Picture book illustration can make or break a story’s impact. At Strategic Insights, we’ve always tried to build entertainment value into our work whenever possible–kind of like that “spoonful of sugar.” In fact, within the industry, the announcer section in the middle of some commercials is often referred to as “the poison,” which you need […]
Read More… from Branding and storytelling make a colorful match in children’s picture books
During the volatile summer of 1971, Ann Atwater and C.P. Ellis come together to co-chair a community summit on the desegregation of schools in Durham, NC. People working together to effect change is always a welcome sight, however, these two people couldn’t have been more opposite. Atwater was an African-American outspoken civil rights activist while […]
Read More… from Race relations documentary grows its audience online