Strategic Insights delivers a “positive outcome” with new website for AMS.net

In marketing and advertising, enduring relationships are as elusive as they are valuable. Especially these days, when businesses often feel no remorse for “taking things in-house,” going with an unverified offshore source, or–both comical and insulting–simply telling their loyal, long-term agency, “We found a guy.” So it lifted our spirits to get a call from […]

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Built for speed, new car appraisal website is driving traffic

Matt Oleksiak’s career has been a road filled with twists and turns. His first stop after college was the US Army, where he spent nearly a decade in military intelligence. From there, he served as a director of sales operations for a number of companies before striking out on his own as an independent automobile […]

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Madame President: Career branding as a business memoir

Strategic Insights has gotten back in the publishing business, with a career branding project. Fresh off the success of the “Hey, Honey!” children’s picture book series, we had the good fortune to be referred by those books’ author, Paula Carr, to a formidable leadership force in the Washington, DC. business community by the name of […]

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Nurturing socially distant relationships through ShareDirect

It’s not often that something comes along to so severely disrupt the business status quo, let alone a global pandemic. But concerns over hygiene will persist long after things are “back to normal,” and an age-old gesture like the simple handshake may never make a full comeback. Enter ShareDirect, scalable outreach technology that enables customer […]

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Exeld logo puts a friendlier face on industrial manufacturing

Industrial logos aren’t something one goes out and seeks–at least we don’t. Where would you start? However, smart industrial manufacturers like Australia-based Iluka know that the less “mainstream” your product is, the more a solid logo can help people understand its purpose–and yes, personality. With roots dating to 1954, Iluka is an international company with […]

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Advertising during hard times (spoiler alert: it’s cheaper)

Advertising during hard times might appear to be a Catch-22. Sales are down, customers are staying home–why throw money out the window? to paraphrase Kevin Costner, “make them aware of it and they will come.” Your brand’s constant presence during a crisis can offer a degree of comfort, by being something else that hasn’t changed. […]

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At MiH Farm, business is growing

Whole-plant hemp solutions are taking root in North Carolina. Once a tobacco powerhouse, the state has been seeking ways to re-tool its economy for a post-smoking society. Though not a former tobacco farmer, Dave Palmer, of MiH Farm Organic Medicinal Extracts, had a vision of working with his wife to leverage her science background and […]

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Bulldog accessory website launched without a wrinkle

Pet products and website design intrigue us alike, dog lovers that we are. We recently helped startup brand Squishface take its message and product line to the next level. Our web development and graphic design teams came through with a new website and accompanying package designs. Squishface develops proprietary pet products for specific breeds of […]

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Won’t you guard my data?

Entertaining corporate videos have long been one of Strategic Insights’ secret passions. Many of them remain secret because they’re so “inside,” it’s hard to share these projects with a general audience. Just before lockdown commenced, we collaborated with worldwide power protection company Eaton on a video for their sales network. The information itself was a […]

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Law firm brochure promotes Consumer Protection practice

Cohen Milstein‘s recently requested a law firm brochure to promote their highly respected Consumer Protection team, led by some of the most experienced attorneys in the field, including former Justice Department officials. Cohen Milstein’s Consumer practice is at the forefront of protecting consumers across the United States from corporate wrongdoing, including false and misleading advertising, […]

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