This is an excerpt that provides a summary for each post. Ideally it would just be a couple of sentences long. I’m using these as a quick summary that appears before the actual post. […]
Read More… from Hunting dog training facility launches website for NC location
Quickly, economically-produced instructional corporate videos can keep your salesforce or customers educated and on top of industry developments. Given the choice between downloading and (ugh) reading a PDF or watching a 3-minute video, which sounds more appealing? We are living in a visual age, and even education is turning more toward image- and video-based learning […]
Read More… from Instructional corporate videos keep Eaton partners up to speed
Textbook design is a highly specialized niche within graphic design. Bright Futures Press, through its founder Diane Lindsey Reeves, has had a long relationship with Strategic Insights and recently enlisted the agency to help her prepare an extensive series of textbooks for elementary and middle-grade readers. The objective of Bright Futures books is to help […]
Read More… from Textbook design challenges Strategic Insights to “find its future”
In a bit of a belated announcement, Strategic Insights Brand Marketing is handling the graphic design, collateral and email marketing for the North Carolina Academy of General Dentistry, and has been since 2015. Founded in 1951, the Academy of General Dentistry has 37,000 members from the United States and Canada. Among the Academy’s many goals are offering […]
To convey a single word, we produced a motion graphics video full of them. How ridiculous was the show “Name That Tune?” They played songs with a house orchestra, or worse, a lone piano. Your success on that show was entirely dependent on your encyclopedic knowledge of twentieth-century sheet music. All that aside, sometimes it […]
NC State Auditor Beth Wood appears in a new video created by Strategic Insights. North Carolina State Auditor Beth Wood is campaigning for re-election this November to win what will be her fourth term watching over how the state government spends its taxpayers’ money. Brigadier General George Walls (USMC, ret.) recently sat down with his […]
Read More… from General questions for NC State Auditor Beth Wood
You may be thinking, “but wait, isn’t that an Irish phrase that means ‘mentally unsound or eccentric, not in touch with reality, or incapacitated by alcohol?’” And our answer would be “all three!” But in this case, it means we’ve been awarded a Gold Pixie in the video animation category for work we completed at the request […]
Eaton software videos are always welcomed at Strategic Insights. Preventing racks and servers from overheating isn’t a problem many people face, but for those who do face it, it can be critical and lead to power outages, severe downtime and data and revenue loss. Fortunately, Eaton has an automated way to monitor and correct for […]
Read More… from Intelligent Power Manager video: Eaton knows how to stay cool
“You’re not an artist. You solve problems.” I didn’t say it. Don Draper did, to Peggy. He was just reminding her that advertising is a business, like any other. But unlike most others, words and pictures are the tools of our trade. Words and pictures! That’s so close to…literature and art! Some advertising does transcend […]
Hospitality branding is industry-speak for “doing fun work for restaurants or hotels.” Strategic Insights has a long and decorated history working in hospitality, most notably with Raleigh-based Rocky Top Hospitality. Through a referral, we were introduced to Collin and Deanna Crossman of Rhea Hospitality. After meeting at Duke, dating, and purchasing 18 historic homes in […]
Read More… from Local couple builds on shared love of history
Since its inception, the Jobsite Safety Institute has funded significant research and educational tool development through grants with local, state and national partners. Founded with an initial contribution from Builders Mutual, JSI plays a critical role in the reduction of jobsite injuries and elimination of jobsite fatalities. Research methods for JSI projects include real-world testing […]
North Carolina breweries have an enthusiastic champion in Karen Poulsen. After a successful career in the tech and fashion industries, Karen was inspired to bring the thriving growler culture of the Pacific Northwest to central North Carolina. With a partner, she opened the first Growler Grlz location on Hope Valley Road in Durham, offering 42 […]
Read More… from Generous jugs and 42 taps: that’s Growler Grlz