The man who directed Animal House, Trading Places, An American Werewolf in London (personal favorite), Thriller and yes, The Blues Brothers is now available to shoot the storyboard for your client’s anti-fungal toe cream. Although it came to my attention only recently, apparently John Landis has been directing commercials for a while now, albeit mostly […]
Logo consistency can mean the difference between a brand fading into obscurity and securing a place in our lexicon. When I think of all that time I wasted watching Sesame Street when I all I had to do was pay more attention as my mom wheeled me around the A&P. Guess I was too focused […]
Read More… from Why Johnny can’t read: not enough time in Food Lion.
Talking about your customers may seem awkward or even intrusive. But provided you don’t do it behind their backs, it’s the best way to advertise. The other day I came across a 5-step guide to more effective copywriting. It made some valid points. I’d like to take things even further, because after I finished it, […]
Or as the title might read… Alternative font use for the web. Alternative font use is an option more web designers should be exploring. Are you sick of the “web-safe” fonts as much as I am? Well, there are some options. Here is an interesting article about it by Ross Johnson called “8 FONTS YOU […]
Humor in advertising can be a double-edged sword. Remember those funny Bud Light TV spots? No, not those–the old ones. The ones that led everyone’s favorite Super Bowl spot list for the past 20 years or so. Whatever happened to them? I won’t pretend to guess at the how or why, but I can tell […]
Online video is the new TV. Poor old Philo T. Farnsworth. He must be rolling in his grave with all the news about the “demise of TV.” Since visual entertainment is now available literally anywhere, given the right connection and device, who needs to rot in a La-Z-Boy in front of the Zenith console? Lots […]
Internal branding is one of those solutions hiding in plain sight–and one that can have a profound effect on positive corporate culture. When Builders Mutual Insurance Company approached Strategic Insights to develop a logo for their employee break room, the agency decided to raise the stakes. “We took the term ‘break room’ literally,” said Creative […]
Read More… from New Builders Mutual logo takes the cake, while employees enjoy a “break.”
Marketing software as a service presents a unique challenge, as the “product” can never be touched, smelled, tasted or even owned. Despite this, more and more people are becoming familiar with the concept of “cloud marketingTM”—hosting marketing resources online where clients can access and control them. And where there’s cloud marketing, there’s SharedVueTM. “Cloud marketing” […]
When Strategic Insights developed the concept of Vibrant Brand Personality, we did so from the perspective of products and services. But lately, we’ve realized it also applies to individuals as well. We spend a lot of time marketing others around here, figuring out just what sets them apart from their competitors and trying to convince […]
More traffic means more tires, only in this case, we’re referring to website traffic. Since people have been buying tires for more than a century “offline,” one would think a website needn’t be a critical element of a tire dealer’s business model. However, more and more people are relying on the Internet to make purchase […]
Read More… from Strategic Insights rolls out new website for Colony Tire
Client testimonials are a lot like Uber ratings: when they’re good, they help both parties. Marketing is all about building relationships. Between the brand and the consumer. Between one consumer and another, in the form of communities. Between the brand’s “ambassador” and its loyalists. But, first of all, a relationship needs to be forged between […]
Read More… from If you can’t say something nice, don’t be in our video
A custom web portal is an online platform that collects information from different sources into a single interface to present users with the most relevant information for their context. Over time, simple web portals have evolved into portal platforms that support digital customer experience initiatives. As a brand marketing firm, Strategic Insights has been riding the digital […]
Read More… from Strategic Insights delivers web portal solutions to enterprise companies